If you’ve followed this thread for awhile, then I hope by now you’re making great videos. Let’s assume your content is instructive, interesting and well-written, all of your equipment is working the way you want, and you have a good on-camera presence.
It’s still possible though that you’re making boring videos.
The main reason is that we’re making tutorial videos, and turning anything educational into something exciting takes a lot more effort and resources than we’re realistically going to have available. But at the same time, it’s not like we can turn every educational video into a Hollywood movie.
So what can we do on the technical side to make videos more interesting, but with low-to-zero cost?
Well, the biggest reason of course is bad writing, but above we said we wanted to assume you’ve gotten better at that.
The next reason after that has to be long periods of seeing someone talk without interruption, and that’s what we’ll focus on today.
No matter how interesting the writing is, with today’s short attention span you absolutely have to do something visual while talking. And the younger your audience is, the more often you’ll have to do that something.
That doesn’t mean your visual interventions have to be dramatic or technically difficult to accomplish.
We’ve talked previously about what some of the obvious solutions are:
But if we want to go more modern, with budget-oriented solutions, there are some things we can do with the materials we already have: our camera and our video editing software. And I don’t mean special effects that distract completely from the content.
Let’s start first with the camera, specifically multiple camera angles. Multiple angles lets you cut from one to the other as a way to vary the visual while keeping everything else the same. However it’s rather expensive to buy multiple cameras, and you’re also adding extra editing time for every video because you have to synchronize multiple video channels, extra file management time, and you’ll need additional disk space to hold the extra video.
If you have a remote control to go with your camera, you can have it change the zoom settings in the middle of recording yourself. This does have some disadvantages though: zooming in or out isn’t immediate so you’ll see the motion forward or backward, and it’s hard to make sure you don’t zoom too far or back since you’re busy reading and talking. So you’d basically need a second person to help.
You can accomplish the same thing in your video editor, zooming immediately and getting the parameters perfect because it’s after the fact. On the other hand, the more you zoom in, the higher the loss of resolution will be.
Still, you can add some special effects purely through zoom-based video editing: the multiple, sequential “micro zooms” that are so popular on social media these days, huge zooms as a means of content or dramatic emphasis, or beat-like zooms tied to the timing of a series of words.
So now you don’t have any more excuses for long, boring stretches of explanations in your videos, or for repeating the same small number of ways of breaking up those stretches.
You should build up a small library of techniques for “managing” viewer attention, adding to it when you can, and choosing the best one (or several) you can deploy to break up those monotonous stretches.